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Is there a real issue?

June 21, 2012 by Russ Weakley

The Australian Museum web team recently discussed some potential tweaks to the What’s on page. During the discussion, the web manager, Lynda Kelly, asked the key question – “Is there a real problem here”.

This question made us all stop and think about our reasons for adjusting page components.

Here are some simple questions to ask before deciding to adjust a page component:

  1. What is the issue?
  2. Is it a real issue or just a “desire to change”
  3. Do we have evidence that there is an issue? (stats, user feedback etc)
  4. Is there a compelling business/user case to change the issue?
  5. Is the issue easy/hard to address
  6. Can the issue be isolated and user-tested before changing
  7. Can the issue be user-tested after the change to measure improvements, success?

What criteria do you use to determine if an aspect of your site’s layout needs changing?

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